Scuderia Ferrari HP and IBM just launched a next-gen mobile app powered by AI and it could redefine how 400 million Tifosi experience Formula 1, on and off race weekends.
Debuting during the Miami Grand Prix, the reimagined Scuderia Ferrari app is Ferrari’s boldest digital move yet. Powered by IBM’s watsonx AI platform, it transforms raw race data into instant post-race summaries, strategy breakdowns, and interactive features tailored to each fan.
The features
- AI-Generated Race Recaps within hours of the checkered flag
- Post-Race Insights with telemetry visualizations, tire strategy, and driver reflections
- Interactive Fan Engagement including polls, direct-to-team messages, and historic race highlights
- Italian Language Support for the first time
- Personalized Fan Profiles that evolve with user behavior
This is the future of Ferrari fandom. 🏎️📲
Experience the thrill of race week like never before with the all-new Scuderia Ferrari HP mobile app. Powered by watsonx, the new experience provides Tifosi with AI-generated insights, data visualizations, & more… pic.twitter.com/Ag5THc0R04
— Scuderia Ferrari HP (@ScuderiaFerrari) May 1, 2025
What Ferrari says
“This app is about bringing all our fans closer to the heart of the racing world,” said Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer. “It’s the beginning of a new dimension of the Ferrari experience.”
The IBM angle
“This is a new blueprint for digital fan engagement,” said IBM’s Jonathan Adashek. The tech giant is applying enterprise-grade AI to build a smarter, more immersive app, the same tools it uses with clients across industries.
Coming soon
Throughout 2025, Ferrari will roll out more features:
- 3D virtual tours
- E-commerce integration
- Gamified fan experiences
- Expanded content from Ferrari’s Hypercar, GT, and Driver Academy programs
This isn’t just an app, it’s Ferrari’s bet on the future of fandom. With IBM’s AI, Scuderia is turning racing into a 24/7 interactive experience where every fan becomes part of the story.
